Hero, lifestyle, infographic and A+ imagery for your ASIN, art-directed by a Creative Director with 20+ years in cinematic craft, produced on a hybrid pipeline of real product capture and Midjourney-based generative extension.
A shopper meets your product first as a thumbnail in a search grid, roughly 160 pixels wide on a phone. At that size the detail you paid for is gone. What survives is silhouette, contrast, and whether the object reads instantly as the thing the shopper just searched for. That one frame decides whether any of the rest of your gallery is ever seen.
Everything after the click is judged on different terms. The gallery answers whether the product is for someone like them. The infographics answer the objection that would otherwise become a question on the page, a return, or a one-star review. The A+ modules carry the brand argument for a buyer who is already comparing you against two other tabs. Each slot does a different job under a different Amazon constraint, which is why a listing set is directed as a sequence rather than ordered as a batch of photos.
One slot, one job, one Amazon constraint.
Amazon structures a listing as distinct image slots, and each slot is governed by a different rule. Treating them as one pool of Amazon listing images is the most common and most expensive mistake on a detail page.
| Asset | What it does | Amazon constraint | Where it appears |
|---|---|---|---|
| Main imagethe Amazon hero image | Earns the click in the search grid, before the buyer has read a single word | Pure white, RGB 255, 255, 255. Product fills 85% or more of the frame. No text, logos, graphics or watermarks, and no props or accessories that could confuse the customer | Search results, and slot 1 of the detail page gallery |
| Lifestyle galleryAmazon lifestyle product photos | Puts the product in use, in scale, in a room the buyer recognises, and answers whether it is for someone like them | Coloured and textured backgrounds are acceptable here. Amazon's guidance is a variety of angles, clearly lit and in focus | Gallery slots 2 and onward |
| InfographicAmazon infographic images | Answers the objection that would otherwise become a question, a return, or a one-star review: size, materials, what is in the box, how it fits | Same pixel rules as the rest of the gallery: 500 to 10,000 px on the longest side, above 1,000 px per side for the zoom viewer | Mid and late gallery slots |
| A+ image modulesAmazon A+ content images | Carries the brand argument and the comparison. Laid out, not simply shot | Basic A+ allows up to five modules per ASIN, Premium A+ up to seven. Amazon advises files under 2 MB and no embedded text so mobile buyers can still read it. Requires a Professional selling plan and Brand Registry | The enhanced description area, below the fold |
Paid placements are a separate discipline with separate assets: Amazon Sponsored Brand Video.
These are Amazon's published requirements, not our house style. Every asset we deliver is checked against them before it ships.
Amazon publishes the main image rules in Seller Central: Text, logo, graphics, and watermarks.
One route, from the teardown of your current listing to delivery of the full Amazon-spec set.
The same asset set. Three different intents. Tell us where you are today.
You have no listing history, no reviews, and no margin for a weak first fortnight. The imagery is carrying the entire argument on its own, because there is nothing else on the page yet for a buyer to trust. The priority is a main image that survives the grid and a gallery that pre-answers every objection a review would normally handle.
Traffic arrives and does not convert. Sessions are healthy, the unit session percentage is not, and the gallery is usually why: images shot for a catalogue rather than for a marketplace, or a set that never answers the size and material questions buried in your own Q&A section. The teardown in step 1 is where this diagnosis happens.
You are defending a higher price against a competitor whose product looks near-identical at thumbnail size. Price is only defensible when the imagery makes the difference visible: material, finish, construction and context, directed so the premium reads before the buyer has scrolled to the price.
The work is art-directed by Daniel Atzil, Creative Director at ArcaneWiz, with 20+ years in cinematic craft across commercial and branded film. The studio works from Ramat Hasharon, Israel. What a cinematic background changes on a listing page is that lighting, staging, lens and colour become directed decisions instead of defaults. A product photographed as a catalogue record and a product directed as a subject can be the same object in the same room, and only one of them survives a search grid next to four competitors. Daniel Atzil, Creative Director.
Samsung Israel · Anipet · Fun Forest · Homey Panda. The studio works with Israeli and international brands on visual creative production.
We scope Amazon product photography services before we price them. Each build is quoted against your brief.
Single asset: $500-$800
* Indicative, not a quote. Final scope and price are confirmed on your Vision Call, based on creative requirements, deliverables and timeline.
A single asset can be scoped on your Vision Call.
Amazon's main image must show the actual product on a pure white background (RGB 255, 255, 255), with the product filling 85% or more of the frame. Amazon's image policy also excludes text, logos, graphics and watermarks from the main image, and excludes props or accessories that could confuse the customer. Images must be between 500 and 10,000 pixels on the longest side, in JPEG, TIFF, PNG or non-animated GIF, and Amazon recommends over 1,000 pixels on each side so the zoom viewer activates. A main image that breaks these rules can get the listing suppressed in search until a compliant image is submitted.
Every product in the Amazon store must have at least one image, and Amazon recommends at least six images per listing. The practical reason is that each image does a different job: the main image earns the click in search results, the lifestyle images answer "is this for someone like me", and infographic images answer the objections that would otherwise become a question, a return, or a one-star review. A listing with one compliant image is compliant; it is not competitive.
Amazon accepts images from 500 to 10,000 pixels on the longest side and recommends images larger than 1,000 pixels on each side, because that is the threshold at which the zoom function becomes available on the detail page. For A+ Content, Amazon's guidance is to keep image files under 2 MB and to avoid embedding text in images, so that mobile customers can still read the detail on a small screen. We deliver every asset above the zoom threshold and separately optimised for the A+ modules.
Both, in fixed positions. The main image has no choice: Amazon requires a pure white background there. The gallery is where lifestyle images belong, and Amazon's own guidance for product photos is to show the product from a variety of angles, clearly lit and in focus, with coloured or textured backgrounds acceptable for secondary lifestyle shots. The mistake that costs conversion is treating the two as interchangeable: a lifestyle hero gets suppressed, and a gallery of eight white-background angles gives the buyer no reason to imagine owning it.
A+ Content is the enhanced description area of an Amazon detail page, available to sellers on a Professional selling plan who are enrolled in Amazon Brand Registry. Basic A+ Content allows up to five modules per ASIN, including images, brand logo, comparison charts and technical specification charts. Premium A+ Content allows up to seven modules and adds larger images, video, interactive hotspots, navigation carousels and enhanced comparison tables. Amazon states that Basic A+ Content can increase sales by up to 8%, and that well-implemented Premium A+ Content can increase sales by up to 20%. A+ imagery is a different brief from gallery imagery: it is laid out, not just shot.
Amazon's image policy governs what the image shows, not the software used to make it. The main image must show the actual product, on pure white, filling 85% or more of the frame, with no text, logos or watermarks, so a main image that is fully synthesised, and therefore no longer a faithful representation of the physical product, is the fast route to a suppressed listing. That is why our pipeline starts from real capture of the actual product and uses generative tools, Midjourney for scene and environment work, to build the lifestyle, infographic and A+ imagery around a product that was genuinely photographed. Craft direction decides what gets generated; it does not replace the product.
They answer different objections. Photos carry the click, the comparison and the specification; video carries demonstration: how big it actually is, how it moves, how it is assembled. Amazon's own guidance is that product videos show customers what images cannot. If your category is dominated by listings that already run video, photos alone will hold the position but rarely take it. We produce listing video as a separate engagement. See our Amazon listing video page.
Send us your ASIN and the ASIN of one competitor you keep losing to. We will read both galleries slot by slot and come back with the teardown: which slots are working, which are costing you the click, and what the set would need to compete. No obligation to produce anything with us.