Deliverables
One hero spot, a set of variants, or a full campaign family.
How much does an AI commercial cost?
Broadcast-grade AI commercials start from $3,000.
Price is one variable.
The other is what the commercial moves.
What drives the cost.
Length
Most spots sit between 15 and 60 seconds, with platform cutdowns.
Environments
Each cinematic environment is fully art-directed.
Pre-production and passes
From a brief review to a full creative workshop.
How a quote comes together.
Send the brief, the timeline and the deliverables.
- 01
Your brief
The spot, the timeline, the deliverables.
- 02
Deliverables & length
One hero spot or a family of variants.
- 03
Environments
How many worlds the spot needs.
- 04
Pre-production & passes
A brief review or a full workshop.
- 05
Scoped quote
Back the same business day.
- Projects from $3,000
- 7–10 working days from an approved brief
What you actually get.
Watch the work.
Films made with AI, directed by people.
The full story.
The Short Answer
Three production tiers cover the vast majority of AI commercial briefs. Every tier is broadcast-ready. The number changes with video count, environments, revision depth, and creative-direction intensity.
Making a film for a tech company? See AI video production for tech companies — investor, launch, demo and training films from $5,000, in 7–10 working days.
SPARK
From $3,000
One hero video. 7–10 working day turnaround. Broadcast-grade.
- 1 hero video (15–60 sec)
- 2 revision rounds
- Cinematic color grade
- Licensed music + pro mix
MOST POPULAR
STUDIO
Priced per brief
3–5 videos, brand-matched. 7–10 working day turnaround.
- 3–5 video package
- Full pre-production workshop
- 3 revisions per video
- All standard formats (16:9, 9:16, 4:5)
ENTERPRISE
Priced per brief
10+ videos with a dedicated director. Custom everything.
- 10+ video campaign
- Dedicated creative director
- Unlimited revisions in scope
- Custom LUT + sound design
Monthly retainers for always-on campaigns are priced per brief. Compare the full tier table
What Drives the Cost of an AI Commercial
Two briefs at the same headline tier can land far apart once the details lock. Six factors do most of the work.
01 · Video Count
How many deliverables
One hero spot anchors SPARK. Three to five anchored variants land you in STUDIO. Ten or more — including cutdowns, social formats, and language variants — moves you to ENTERPRISE economics.
02 · Length & Format
15-second TikTok vs 60-second TV cut
Most AI commercials sit in the 15–60 second range. A single master with three platform cutdowns (16:9, 9:16, 4:5) is standard. Long-form (90s+) and 8K masters add to the brief.
03 · Number of Environments
Single set vs multi-location
One cinematic environment is included at SPARK. Two to three at STUDIO. Five or more for ENTERPRISE. Each environment is fully art-directed — lighting, color, motion language — not a stock background swap.
04 · Revision Depth
How many passes you need
Two rounds at SPARK, three at STUDIO, unlimited within scope at ENTERPRISE. Most briefs land in one or two passes once the pre-production workshop is done well.
05 · Creative Direction
Brief review vs full pre-production
SPARK runs from your brief. STUDIO opens with a creative workshop — mood boards, storyboards, brand language. ENTERPRISE assigns a dedicated creative director embedded with your team.
06 · Post-Production Depth
Color, sound, resolution
Cinematic color grade is baseline. Brand-matched LUT at STUDIO. Custom LUT plus original sound design at ENTERPRISE. 4K master included on every tier; 8K available at ENTERPRISE.
AI Commercial vs Traditional: The Cost Delta
The economics of broadcast-grade video changed in 2023. Here’s what the same commercial cost in the old model versus the AI-native one — sourced from real client engagements.
| Deliverable | Traditional Production | AI-Native Cost | ArcaneWiz Delivery |
|---|---|---|---|
| Single hero spot (30s) | Crew, location, talent, equipment and post | From $3,000 | 7–10 working days |
| 3–5 video campaign | A separate production for every video in the campaign | Priced per brief | 7–10 working days |
| Enterprise rollout (10+ videos) | Multiple productions across markets and languages | Priced per brief | 7–10 working days |
The traditional column reflects what a broadcast-grade commercial required in 2018–2022 — talent, location, crew, post. AI-native cost reflects our 2025–2026 client ledger; an exact quote is delivered per brief. See the live ROI calculator
Hidden Costs to Watch For
AI doesn’t eliminate every cost line. These are the four places where a brief can quietly drift past the headline number — and how we keep them out of yours.
Music & sound licensing
Production-library music is included. If you want a named artist or a custom score, that’s a separate license line. Quoted up-front, never on the back end.
Out-of-scope revisions
Revisions inside the agreed scope are free. A new creative direction mid-project is a new brief — and we tell you before the meter starts.
Rush surcharges
SPARK and STUDIO both ship in 7–10 working days from an approved brief.
Talent & usage rights
AI talent comes with broad commercial rights baked in. If your brief calls for a recognizable spokesperson or licensed IP, we handle the clearance and quote separately.
Cost vs Value: What You Actually Get
Price is one variable. The other is what the commercial moves — conversions, brand lift, qualified leads. Our ROI calculator shows the math on real engagements.
7–10 working days
From approved brief
40–60%
Typically lower than traditional production
4K–8K
Broadcast-ready master resolution
Frequently Asked Questions
What is the cheapest AI commercial I can get?
SPARK — from $3,000 — is our entry point: one fully art-directed hero video, 15–60 seconds, delivered in 7–10 working days with two revision rounds and a cinematic color grade. It’s the smallest brief we’ll accept at broadcast quality — anything lower compromises the output.
How long does an AI commercial take to produce?
SPARK and STUDIO ship in 7–10 working days from an approved brief to delivered master; ENTERPRISE rollouts are scoped and scheduled individually.
Why is an AI commercial cheaper than traditional production?
Traditional production carries crew, location, talent day-rates, equipment rental, and post. AI-native production replaces most of those line items with a creative director plus an AI production pipeline — same broadcast quality.
Are there hidden fees on top of the tier price?
No. Music, color grade, and standard format deliverables are included at every tier. Optional add-ons — named-artist music, recognizable IP licensing — are quoted line-by-line before work begins, never invoiced after.
Can I get a custom quote for a brief that doesn’t fit a tier?
Yes. Briefs that span unusual formats, multi-language variants, or extended post-production get scoped on a discovery call. We’ll tell you which tier anchors the cost and where the line items land. Start your brief here.
Do you offer monthly retainers for ongoing production?
Yes — monthly retainers are priced per brief for brands producing always-on campaigns. Retainers include a dedicated creative director, priority queue, and predictable per-video economics. See the full retainer model on the pricing page.
Ready for a scoped estimate.
Send the brief, the timeline and the deliverables. We'll quote it back the same business day.
Projects from $3,000.
What should the video do?
4 fields start a brief.
- Read by
- Daniel Atzil, founder and creative director
- Reply
- By email, to the address you give
- A longer brief
- Write it on the contact page
Ready to launch your video?
Talk to us about your next push — or book a free 30-minute discovery call with Daniel.
Brief · 4 fields