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N&D Dog Food — Second Viral Hit, Same Pipeline

HomeCase Studies — Real Clients, Real NumbersN&D Dog Food — Second Viral Hit, Same Pipeline

N&D · Premium Dog Food DTC

N&D Dog Food — Second Viral Hit, Same Pipeline

A 16:9 dog-food commercial built around AI-rendered hero pet performance and a music-led emotional arc — second viral spot delivered from the same production pipeline, inside one quarter.

1.5M+TikTok views
0:36Spot length
16:9Landscape feed-and-social

The Brief

After a successful first launch, N&D needed a follow-up commercial that wouldn’t read as a repeat of the same template. The category — premium dog food — rewards emotive proof-of-care, but the timeline and ad-spend window left no room for a live shoot with talent and trained animals.

The ArcaneWiz Approach

  • Landscape-first build. 16:9 native frame, edited around a music-led emotional arc — feed-and-social paced, not vertical-only.
  • AI hero pet performance. Real-feel dog talent rendered end-to-end — no live shoot, no trained-animal scheduling, no on-set time pressure.
  • Product moments locked to brand. Package-shot beats woven into the emotional narrative, not bolted on at the end.
  • Same pipeline as CatRex. Identical AI production stack, retuned for landscape feed-and-social distribution.
  • Cut-once, run anywhere. One master serving TikTok, paid social, and feed without re-edits.

The Outcome

1.5M+TikTok views on the spot
2-in-1Second viral inside one quarter
RepeatableSame pipeline, different brand, same result

1.5 million-plus TikTok views, second viral spot from the same AI production pipeline inside a single quarter — proof the result isn’t luck, the pipeline is repeatable across brands.

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