CatRex — AI TikTok Commercial That Hit 1.6M Views
CatRex — An AI TikTok commercial that hit 1.6M views.
A 9:16 cat-litter hero spot delivered in days, not weeks — built end-to-end with AI, sized for TikTok-native attention, and engineered for paid-social re-use without re-editing.
1.6M+TikTok views
0:23Spot length
9:16Vertical-first
FRAME · 01
CH · TIKTOK
01 — The Brief
A crowded category. Locked-down budgets. A 3-second window.
CatRex is a DTC cat-litter brand competing in a category where shelf differentiation is brutal and traditional commercial budgets are out of reach. They needed a TikTok-native hero spot that read as premium product storytelling — not stock UGC.
At a fraction of broadcast cost, and at the speed the platform moves — days, not weeks.
02 — The ArcaneWiz Approach
Five moves. One master. Every channel.
- 01
Vertical-first build
9:16 native frame, edited for hook-and-payoff pacing under 30 seconds.
- 02
AI hero shots
Product staged in a stylized home environment — no studio, no set strike.
- 03
Real-feel cat performance
Generated talent that reads as live action, not avatar-y stock.
- 04
Brand-consistent color script
Locked to CatRex visual identity for cross-asset re-use.
- 05
Cut-once, run-anywhere
Same master serves organic TikTok and paid social with no re-edit.
03 — The Outcome
A million views in the first viral cycle. Deep retention. Doubled-up channel.
1.6M+
TikTok views on the hero spot
Deep
Engagement through the watch curve
2-in-1
Organic + paid from the same master
The asset cleared a million views inside the first viral cycle and held engagement deep into the watch curve. The same master doubled as paid creative without a re-cut.
04 — What you get with us
End-to-end AI production. Days, not weeks.
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