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Guides on AI commercial production, costs and craft.

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Before you hire an AI commercial studio, judge the portfolio on four axes: who directed it, whether a storyboard came first, where the assets came from, and what was finished rather than exported. Plus the ten questions to ask and the red flags that should end the call.

What should the video do?

4 fields start a brief.

    The format, where it will run, and anything you already know.
    Read by
    Daniel Atzil, founder and creative director
    Reply
    By email, to the address you give
    A longer brief
    Write it on the contact page

    Ready to launch your video?

    Talk to us about your next push — or book a free 30-minute discovery call with Daniel.

    Brief · 4 fields

    What should the video do?

    Daniel Atzil
    Read by
    Daniel Atzil, founder and creative director
    Reply
    By email, to the address you give

    A longer brief? Write it on the contact page

    HE