Direct answer
A tech company usually needs four films, in this order: an investor film for the raise, a launch film for the product, a demo or explainer for the website and the sales deck, and onboarding and training videos once customers arrive. Made with AI and directed by people, each one takes 7–10 working days from an approved brief and starts at $5,000 per project at ArcaneWiz, with full worldwide rights.
Making a film for a tech company? See AI video production for tech companies — investor, launch, demo and training films from $5,000, in 7–10 working days.
This guide is written for founders, marketers and HR leaders at SaaS, startup and tech companies who are deciding what to film first, what it should cost, and how to brief a studio so the film lands. It describes how ArcaneWiz works; where another studio does it differently, ask them the questions in the last section.
The four films a tech company needs
Investor film. One to two minutes for a raise, a demo day or a board meeting: the problem made felt, the product doing the one thing that matters, the size of the opportunity and the team. It lives in the deck and the data room. See investor pitch video.
Launch film. Thirty to sixty seconds that sell one product or feature on launch day, cut for the feed and the launch page, usually with vertical and square versions for paid social. See AI video for a SaaS product launch.
Product demo and explainer. The film the website, the sales team and the trade-show screen all use: your real screens and flows, with a story around them that makes a complex product simple. See AI product demo video and AI explainer video.
Onboarding and training. Short films new users and new hires actually watch, in the product’s own language, reusable across markets with new voice-over and subtitles. See AI training video.
Raise first, launch second, demo for sales, onboarding for retention. Most tech companies that come to the studio order the investor film and the launch film together, because the same story powers both.
What an AI film costs, and what moves the price
At ArcaneWiz every film is priced as a project, not by the hour, and projects start at $5,000. Four things move the number: the length of the film, how many distinct scenes it needs, how many formats and language versions you want delivered, and the deadline. A thirty-second launch film with one story and three formats sits at the bottom of the range; a two-minute investor film with many scenes and a rush deadline sits higher.
What you do not pay for: crews, locations, actors, equipment or shoot days, because the footage is generated and directed in the studio. That is why the same film typically comes in 40–60% below a traditional production. The pricing page and how much does an AI commercial cost go into the detail.
| Film | Typical length | Where it runs | Starting price |
|---|---|---|---|
| Investor film | 1–2 min | Deck, data room, demo day | from $5,000 |
| Launch film | 30–60 s | Launch page, LinkedIn, YouTube, Reels | from $5,000 |
| Product demo / explainer | 60–120 s | Website, sales deck, trade shows | from $5,000 |
| Onboarding / training | 30–90 s per module | In-product, LMS, internal | from $5,000 |
How long it takes, and why
From an approved brief to the final master: 7–10 working days. The brief and the direction take a day or two of email, the storyboard is approved before anything is generated, generation and the edit take most of the week, and color grade and sound design finish it. A traditional production spends most of its calendar on scheduling crews, locations and actors; none of that exists here, which is where the weeks go.
- Day 0 · BriefThree quick steps, about a minuteWhat we are making, when you need it, where to reply. Daniel replies by email with a direction and a quote.
- Day 1–2 · DirectionScript and storyboardYou approve the storyboard before a single frame is generated.
- Day 3–8 · ProductionGeneration, edit, color, soundMidjourney, Veo, Kling and Seedance for the shots; a normal edit, color grade and sound design on top. You review the cut.
- Day 7–10 · MasterDelivered in every formatWidescreen, vertical and square, with full worldwide, perpetual commercial and broadcast rights.
How to brief a studio in one page
The best briefs the studio receives fit on one page and answer six questions:
- Who is the film for? Investors, buyers, new users or new hires. One audience per film.
- What should they do after watching? Take the meeting, start a trial, finish setup. One action.
- What is the one thing the product does that matters most? Not a feature list: the moment it changes something for the user.
- Where will it run? Deck, launch page, LinkedIn, TV, trade show. This decides the formats.
- When do you need it? The real date: launch day, demo day, the board meeting.
- What do you like? Two or three films, from any industry, that feel right. References beat adjectives.
Add screen recordings or demo access if the product should appear as itself, and the brand guide if there is one. If you have nothing but the idea, that is fine too: pick “Not sure yet” in the request form and the studio suggests the right film.
Three examples you can watch
The AI video production for tech companies page plays three full-length films: a company film for a deep-tech client, which explains chip-health monitoring — a product you cannot photograph — through a story people feel; a Samsung Galaxy S25 commercial; and an investor film for Scorli. Watch them with the sound on; they are made to be heard.
Questions to ask any AI video studio
- Who directs the film? A named creative director with a film background, or a prompt operator? At ArcaneWiz it is Daniel Atzil, a director and editor for more than 20 years.
- Do we approve a storyboard before generation? If not, you are paying for surprises.
- Is there a real edit, color grade and sound design? Generated footage is raw material, not a film.
- Which rights do we get? Ask for worldwide, perpetual, commercial and broadcast use, in writing.
- Which formats are included? Widescreen, vertical and square should not be extras.
- Can we see three full-length films, not a reel? A reel hides the cuts that matter.
- Do they clone real people? ArcaneWiz does not clone a real person’s face or voice.
Bring us a brief, not a prompt
Three quick steps, about a minute. Daniel replies by email with a direction and a quote.
Frequently asked questions
Which film should a startup make first?
If you are raising, the investor film; if you are launching, the launch film. Both are built from the same story, so ordering them together costs less time than ordering them months apart.
How much does an AI video for a tech company cost?
Projects start at $5,000 at ArcaneWiz, priced per project. Length, number of scenes, formats and the deadline move the price; there are no crew, location or actor costs.
How long does an AI company video take?
7–10 working days from an approved brief to the final master, with the storyboard approved before generation and the cut reviewed before the master.
Can the film show our real product?
Yes. Product demos and explainers combine your real screens and flows with generated scenes around them; send screen recordings or demo access with the brief.
Who owns the film?
You do: full worldwide, perpetual commercial and broadcast use of the final film, in every delivered format.
Do you work with tech companies outside Israel?
Yes. ArcaneWiz is based in Ramat Hasharon, Israel, and the whole production runs remotely by email and a download link, for companies in Israel and abroad.
What is the difference between an investor film and a launch film?
An investor film tells the story of the company for a raise, usually one to two minutes, watched in a deck or a data room. A launch film sells one product or feature on launch day, shorter and cut for the feed and the launch page.
Do we need actors, a studio or a shoot day?
No. The footage is generated, directed and edited by the studio; your side is the brief, the storyboard approval and the cut review, all by email.
Which formats are delivered?
Widescreen for the web and presentations, vertical for Reels, TikTok and Shorts, square for the feed — all as finished masters. Voice-over, on-screen text and subtitles can be produced in different languages.
What is included in the price?
Concept and script, art direction, generation of every shot, edit, color grade, sound design, the storyboard and cut reviews, and the finished film in every format, with full rights. No separate line items for crew, locations, actors or equipment.
