Direct answer
An AI film for a company — an investor film, launch film, product demo, onboarding or training video or a commercial — takes 7–10 working days from an approved brief at ArcaneWiz. Days 1–2 are story and script, days 2–3 the look and the storyboard, days 3–7 generation, selection and direction of every shot, days 7–9 the edit, sound and color, and the last day the master in the formats agreed. The clock starts when the brief is approved, not when the first email arrives, and the two things that move it most are the speed of your approvals and a product that changes mid-production.
Making a film for a tech company? See AI video production for tech companies — investor, launch, demo and training films from $5,000, in 7–10 working days.
Written by Daniel Atzil, founder and creative director of ArcaneWiz · Updated October 2026
“How long will it take?” is the second question in every email we get, right after “how much?”. The honest answer is a range, 7–10 working days, and the useful answer is what actually happens inside those days — because the schedule is mostly made of decisions, and most of them are yours.
Learn more: AI commercial production.
Before day 1: the brief
The 7–10 working days run from an approved brief. A brief is short: what the film has to do, who it is for, how long it should be, which formats you need and the date, plus a link to the product and your brand assets. Daniel and his team reply by email with a direction and a quote; once you approve, day 1 begins. Companies that arrive with a clear brief and a decision-maker who can answer the same day finish at the short end of the range.
What happens on each day
Days 1–2 — story and script. The film is written: the one idea it has to land, the structure, the lines on screen or in voice-over. You approve the script before anything is designed.
Days 2–3 — look and storyboard. The visual world is set (style frames, references, the product’s real UI and brand rules) and the film is storyboarded shot by shot. You approve the storyboard before anything is generated. This is the cheapest moment to change your mind, and the most expensive to skip.
Days 3–7 — generation, selection, direction. Every shot is generated, often many times, then selected and directed until the performance, the light and the continuity are right. Characters and products are locked with reference sheets so they stay the same from shot to shot. This is the longest stretch and the one that does not get shorter by rushing.
Days 7–9 — edit, sound, color. The cut, music and sound design, the color grade, the on-screen text. You review the cut; the revisions agreed in the quote are made here.
Day 10 — the master. Delivered in the formats agreed — widescreen, vertical, square — with full worldwide, perpetual commercial and broadcast rights on final payment.
What makes it longer
- Slow approvals. Three approval points — script, storyboard, cut — and each day waiting is a day added. One decision-maker beats a committee.
- A product that changes mid-production. New UI after the storyboard means regenerated scenes. Lock the UI before you approve the brief.
- More scenes and more worlds. Six environments take longer than one; a four-minute film longer than a 60-second one.
- Many language versions or formats add finishing days at the end, not generation days in the middle.
What makes it shorter
A tight brief, a locked product, brand assets on day 1, and answers within the day. A paid rush option exists for fixed dates, priced by scope and subject to capacity — ask when you brief. For a comparison with a conventional shoot, where the same film is measured in weeks of casting, locations and crew schedules, read AI film vs. live-action shoot; for what the film costs, how much an AI film for a tech company costs.
Have a date?
Send the brief — what, who, how long, which formats, when. Daniel and his team reply by email with a direction and a quote; the 7–10 working days start when you approve.
Frequently asked questions
How long does an AI film take at ArcaneWiz?
7–10 working days from an approved brief to the final master, for investor films, launch films, product demos, onboarding and training videos and commercials.
When does the clock start?
When the brief is approved — not when the first email arrives. A brief is a short description of what the film has to do, who it is for, length, formats and date, plus product and brand assets.
What happens in the first two days?
Story and script. The film is written and you approve the script before anything is designed or generated.
When do we see the storyboard?
On days 2–3. The visual world and every shot are set out and you approve the storyboard before generation starts — the cheapest moment to change direction.
Which part takes the longest?
Days 3–7: generating, selecting and directing every shot until performance, light and continuity are right. It does not get shorter by rushing.
How many approval points are there?
Three: script, storyboard and cut. Each day spent waiting for an approval is a day added to the schedule.
What makes the schedule longer?
Slow approvals, a product that changes after the storyboard, more scenes and environments, and many language versions or formats at the end.
Can it be faster than 7 working days?
A paid rush option exists for fixed dates, priced by scope and subject to capacity. Ask when you brief; no day count is promised in advance.
How does this compare with a live-action shoot?
A shoot is bound by casting, locations, crew schedules and the shoot day itself, so the same film is usually measured in weeks. See AI film vs. live-action shoot on this site.
What do we receive on the last day?
The master in the formats agreed — widescreen, vertical, square — with full worldwide, perpetual commercial and broadcast rights on final payment. Source files are available on request.
