There is a persistent misconception gaining traction in marketing departments everywhere: that AI video tools have made creative directors and directors of photography obsolete. Type a prompt, click generate, and out comes a commercial. This is dangerously wrong. And brands that act on it will learn an expensive lesson about the difference between generated content […]
AI video is not replacing filmmakers — it is the most powerful creative empowerment tool since the digital camera. Here is how the best studios combine AI tools with classical filmmaking craft.
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