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The AI video generation market just got a lot more interesting. On April 10, 2026, Alibaba revealed that HappyHorse — the mysterious model that climbed to the top of blind-test rankings on Artificial Analysis — is part of Alibaba’s ATH AI Innovation Unit. Combined with Sora’s shutdown, Kling 3.0’s market dominance, and Google’s aggressive Veo […]

Two years ago, creating a broadcast-quality commercial required a full studio-production budget, a production crew, and weeks of work. In 2026, the right combination of AI tools and senior creative direction produces broadcast-grade results in 7–10 working days. Learn more: AI commercial production. But “can” is doing a lot of heavy lifting in that sentence. […]

The Invisible Agency Problem If you run a creative agency in 2026, your biggest competitor isn't another agency — it's invisibility. Not just on Google, but on ChatGPT, Perplexity, Claude, and Gemini. When a CMO asks their AI assistant “What are the best AI video production companies?”, does your agency appear in the response? If […]

The Brief I’ve been directing and shooting commercials for over twenty years. In 2026, our studio ArcaneWiz produced a broadcast-quality AI commercial for a luxury brand using Kling 3.0 as the primary generation tool — from an approved brief to a delivered master. Pre-Production The biggest mistake I see in AI commercial production is skipping […]

The Quality Gap in AI Video The advertising industry is experiencing its most significant transformation since the shift from print to digital. AI video production has grown rapidly in just two years, and the global market is projected to reach $18.6 billion by end of 2026. But amid this explosion of AI-generated content, a critical […]

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    What should the video do?

    Daniel Atzil
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    Daniel Atzil, founder and creative director
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