What Happens After You Say “Let’s Go”?
You’ve decided to invest in AI video production. You’ve chosen ArcaneWiz. Now what? For many brands, the production process is a black box — you hand over a brief and hope for the best. At ArcaneWiz, we’ve built a structured, transparent production pipeline that keeps you informed and involved at every stage.
This post walks you through exactly what happens from the moment you submit your brief to the moment you receive your final, broadcast-ready video.
Phase 1: Discovery & Creative Brief (Day 1)
Every ArcaneWiz project starts with understanding your brand at a deep level.
What Happens:
- Intake form review — Our team reviews the information you submitted through our Get Started page, including your brand goals, target audience, and creative preferences.
- Discovery call — A 30-minute session with your dedicated creative director to align on vision, messaging, tone, and deliverable specifications.
- Creative brief finalization — We produce a written creative brief that serves as the blueprint for your entire project. You’ll review and approve it before we proceed.
What You’ll Receive:
A polished creative brief document including project objectives, target audience profile, key messaging, visual tone references, and delivery specifications.
Your Role:
Share your brand guidelines, reference materials, and any must-have elements. Review and approve the creative brief.
Phase 2: Concept Development & Storyboarding (Days 2-3)
With the brief locked in, our creative team develops the visual concept.
What Happens:
- Mood board creation — Curated visual references that establish the cinematic look and feel of your video.
- AI-generated concept frames — Using advanced generative AI, we produce sample frames that preview the final aesthetic. These aren’t stock images — they’re custom-generated visuals matching your brand’s DNA.
- Storyboard development — A scene-by-scene visual outline showing camera angles, transitions, text overlays, and narrative flow.
- Script and voiceover direction — If your video includes narration, we finalize the script and select voice talent or AI voice options.
What You’ll Receive:
A complete concept package: mood board, AI-generated preview frames, storyboard, and script (if applicable).
Your Role:
Review the concept package and provide feedback. This is your opportunity to request adjustments to the creative direction before we move into full production.
Phase 3: AI Production (Days 3-5)
This is where the magic happens. Our AI directors bring the storyboard to life.
What Happens:
- Scene generation — Each scene from the storyboard is produced using state-of-the-art AI video generation tools, guided by our directors’ cinematic expertise.
- Character and environment consistency — Our proprietary workflows ensure visual consistency across all scenes — same characters, same environments, same brand aesthetic throughout.
- Motion and cinematography — AI-generated camera movements, lighting, and composition are refined to match professional filmmaking standards.
- Multiple takes and variations — We generate multiple versions of key scenes and select the strongest options, just like a traditional director would on set.
What You’ll Receive:
A rough cut of the full video with all AI-generated scenes assembled in sequence.
Your Role:
Review the rough cut and flag any scenes that need adjustment. This is a key feedback checkpoint.
Phase 4: Post-Production & Polish (Days 5-7)
The rough cut becomes a finished product through professional post-production.
What Happens:
- Color grading — Professional color correction to ensure cinematic consistency and brand-aligned aesthetics.
- Sound design — Licensed music, sound effects, and ambient audio layered for emotional impact.
- Voiceover integration — Professional narration synced with visual pacing and transitions.
- Motion graphics — Text overlays, lower thirds, logo animations, and call-to-action elements added.
- Final assembly — All elements combined into a cohesive, polished video ready for review.
What You’ll Receive:
A near-final video with all post-production elements in place.
Your Role:
Watch the near-final cut and provide your revision notes. On Professional and Enterprise packages, revisions are unlimited.
Phase 5: Revisions & Approval (Days 7-8)
Your feedback drives the final refinements.
What Happens:
- Revision implementation — Every note you’ve provided is addressed, from scene adjustments to pacing tweaks to text changes.
- Internal quality review — Our creative director performs a final quality check against the original brief and brand guidelines.
- Client approval — You review the revised video and give final sign-off.
What You’ll Receive:
The final, approved video ready for delivery.
Your Role:
Review, request any final tweaks, and approve.
Phase 6: Delivery & Optimization (Days 8-10)
The approved video is prepared for every platform and use case.
What Happens:
- Multi-format rendering — Your video is exported in every format and aspect ratio you need: 16:9 (YouTube, TV), 9:16 (TikTok, Reels, Shorts), 1:1 (Instagram feed), 4:5 (Facebook feed).
- Resolution optimization — 4K, 1080p, and web-optimized versions for different distribution channels.
- SEO metadata — Titles, descriptions, and tags optimized for search visibility on YouTube and web platforms.
- Delivery — All files delivered via secure download link with organized naming conventions.
What You’ll Receive:
A complete delivery package with all video formats, a usage guide, and SEO metadata recommendations.
Timeline Summary
| Phase | Timeline | Key Deliverable |
|---|---|---|
| Discovery & Brief | Day 1 | Approved creative brief |
| Concept & Storyboard | Days 2-3 | Concept package with AI frames |
| AI Production | Days 3-5 | Rough cut video |
| Post-Production | Days 5-7 | Near-final polished video |
| Revisions & Approval | Days 7-8 | Final approved video |
| Delivery & Optimization | Days 8-10 | Multi-format delivery package |
Enterprise clients with rush delivery can compress this timeline to as little as 48 hours for priority projects.
Why This Process Works
ArcaneWiz’s production process is designed around three principles:
- Transparency — You know exactly what’s happening at every stage and when to expect deliverables.
- Collaboration — Multiple feedback checkpoints ensure the final video aligns perfectly with your vision.
- Speed — AI production eliminates the bottlenecks of traditional filmmaking without sacrificing quality.
The result? Broadcast-quality video delivered in days, not months. Creative direction guided by experienced filmmakers, not algorithms alone. And a final product that looks like it cost ten times what you paid.
Ready to Start Your Project?
Now that you know exactly what to expect, there’s nothing standing between your brand and its next great video.
Want to see the numbers first? Explore our pricing packages to find the right fit for your budget and goals.
Frequently Asked Questions
What are the steps in ArcaneWiz production process?
Step 1: Brief analysis and mood boarding. Step 2: Shot list and prompt engineering. Step 3: AI generation (150+ variations). Step 4: Selection (70% rejection rate). Step 5: Color grading. Step 6: Sound design. Step 7: Final delivery.
How long does each production step take?
Pre-production: 4 hours. AI generation and selection: 16 hours. Post-production: 24 hours. Total: approximately 48 hours from brief to final cut.
Can I provide feedback during the process?
Yes. ArcaneWiz includes feedback checkpoints at the mood board stage, after initial frame selection, and during post-production. Changes at each stage are accommodated within the timeline.
View our pricing tiers to find the right fit for your needs.
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