What Happens After You Say “Let’s Go”?
You’ve decided to invest in AI video production. You’ve chosen ArcaneWiz. Now what? For many brands, the production process is a black box — you hand over a brief and hope for the best. At ArcaneWiz, we’ve built a structured, transparent production pipeline that keeps you informed and involved at every stage.
This post walks you through exactly what happens from the moment you submit your brief to the moment you receive your final, broadcast-ready video.
Phase 1: Discovery & Creative Brief (Day 1)
Every ArcaneWiz project starts with understanding your brand at a deep level.
What Happens:
- Intake form review — Our team reviews the information you submitted through our Get Started page, including your brand goals, target audience, and creative preferences.
- Discovery call — A 30-minute session with your dedicated creative director to align on vision, messaging, tone, and deliverable specifications.
- Creative brief finalization — We produce a written creative brief that serves as the blueprint for your entire project. You’ll review and approve it before we proceed.
What You’ll Receive:
A polished creative brief document including project objectives, target audience profile, key messaging, visual tone references, and delivery specifications.
Your Role:
Share your brand guidelines, reference materials, and any must-have elements. Review and approve the creative brief.
Phase 2: Concept Development & Storyboarding (Days 2-3)
With the brief locked in, our creative team develops the visual concept.
What Happens:
- Mood board creation — Curated visual references that establish the cinematic look and feel of your video.
- AI-generated concept frames — Using advanced generative AI, we produce sample frames that preview the final aesthetic. These aren’t stock images — they’re custom-generated visuals matching your brand’s DNA.
- Storyboard development — A scene-by-scene visual outline showing camera angles, transitions, text overlays, and narrative flow.
- Script and voiceover direction — If your video includes narration, we finalize the script and select voice talent or AI voice options.
What You’ll Receive:
A complete concept package: mood board, AI-generated preview frames, storyboard, and script (if applicable).
Your Role:
Review the concept package and provide feedback. This is your opportunity to request adjustments to the creative direction before we move into full production.
Phase 3: AI Production (Days 3-5)
This is where the magic happens. Our AI directors bring the storyboard to life.
What Happens:
- Scene generation — Each scene from the storyboard is produced using state-of-the-art AI video generation tools, guided by our directors’ cinematic expertise.
- Character and environment consistency — Our proprietary workflows ensure visual consistency across all scenes — same characters, same environments, same brand aesthetic throughout.
- Motion and cinematography — AI-generated camera movements, lighting, and composition are refined to match professional filmmaking standards.
- Multiple takes and variations — We generate multiple versions of key scenes and select the strongest options, just like a traditional director would on set.
What You’ll Receive:
A rough cut of the full video with all AI-generated scenes assembled in sequence.
Your Role:
Review the rough cut and flag any scenes that need adjustment. This is a key feedback checkpoint.
Phase 4: Post-Production & Polish (Days 5-7)
The rough cut becomes a finished product through professional post-production.
What Happens:
- Color grading — Professional color correction to ensure cinematic consistency and brand-aligned aesthetics.
- Sound design — Licensed music, sound effects, and ambient audio layered for emotional impact.
- Voiceover integration — Professional narration synced with visual pacing and transitions.
- Motion graphics — Text overlays, lower thirds, logo animations, and call-to-action elements added.
- Final assembly — All elements combined into a cohesive, polished video ready for review.
What You’ll Receive:
A near-final video with all post-production elements in place.
Your Role:
Watch the near-final cut and provide your revision notes. On Professional and Enterprise packages, revisions are unlimited.
Phase 5: Revisions & Approval (Days 7-8)
Your feedback drives the final refinements.
What Happens:
- Revision implementation — Every note you’ve provided is addressed, from scene adjustments to pacing tweaks to text changes.
- Internal quality review — Our creative director performs a final quality check against the original brief and brand guidelines.
- Client approval — You review the revised video and give final sign-off.
What You’ll Receive:
The final, approved video ready for delivery.
Your Role:
Review, request any final tweaks, and approve.
Phase 6: Delivery & Optimization (Days 8-10)
The approved video is prepared for every platform and use case.
What Happens:
- Multi-format rendering — Your video is exported in every format and aspect ratio you need: 16:9 (YouTube, TV), 9:16 (TikTok, Reels, Shorts), 1:1 (Instagram feed), 4:5 (Facebook feed).
- Resolution optimization — 4K, 1080p, and web-optimized versions for different distribution channels.
- SEO metadata — Titles, descriptions, and tags optimized for search visibility on YouTube and web platforms.
- Delivery — All files delivered via secure download link with organized naming conventions.
What You’ll Receive:
A complete delivery package with all video formats, a usage guide, and SEO metadata recommendations.
Timeline Summary
| Phase | Timeline | Key Deliverable |
|---|---|---|
| Discovery & Brief | Day 1 | Approved creative brief |
| Concept & Storyboard | Days 2-3 | Concept package with AI frames |
| AI Production | Days 3-5 | Rough cut video |
| Post-Production | Days 5-7 | Near-final polished video |
| Revisions & Approval | Days 7-8 | Final approved video |
| Delivery & Optimization | Days 8-10 | Multi-format delivery package |
Enterprise clients with rush delivery can compress this timeline to as little as 48 hours for priority projects.
Why This Process Works
ArcaneWiz’s production process is designed around three principles:
- Transparency — You know exactly what’s happening at every stage and when to expect deliverables.
- Collaboration — Multiple feedback checkpoints ensure the final video aligns perfectly with your vision.
- Speed — AI production eliminates the bottlenecks of traditional filmmaking without sacrificing quality.
The result? Broadcast-quality video delivered in days, not months. Creative direction guided by experienced filmmakers, not algorithms alone. And a final product that looks like it cost ten times what you paid.
Ready to Start Your Project?
Now that you know exactly what to expect, there’s nothing standing between your brand and its next great video.
Want to see the numbers first? Explore our pricing packages to find the right fit for your budget and goals.
Frequently Asked Questions
What is the ArcaneWiz production process end-to-end?
The ArcaneWiz production process runs brief, creative development, shot generation, editorial, finishing, and delivery, with a review gate at every handoff. It mirrors a traditional commercial pipeline, minus the shoot day, and keeps one director accountable from first brief to final cut. It is built for speed without losing craft control. Go behind the scenes of an AI commercial to see each stage in motion.
What happens in week 1 of an ArcaneWiz engagement?
Week one is discovery and direction: we align on the brief, audience, and where the spot will run, then develop the script, shot list, and a reference look for sign-off. You leave the week with a clear creative direction and a production plan, not just a kickoff call. Our guide on how to get started with AI video production walks through exactly what to prepare.
How does a brief become a creative deck and a storyboard?
A brief becomes a deck and storyboard through interpretation: we distill your goal and brand voice into a creative concept, then translate it into a sequence of framed shots — the storyboard the AI pipeline will execute. It is the same craft as boarding a live-action spot, just built to generate rather than shoot. Go behind the scenes of an AI commercial to see a board become footage.
How does ArcaneWiz handle shot generation inside the process?
Inside the process, shot generation is directed, not automated: we produce motion with Veo, Kling, and Seedance, choosing per shot for realism, continuity, or style, and review each against the storyboard before it moves to the edit. The pipeline is fast, but every shot clears a human gate. See how that speed compresses into an AI commercial in 48 hours.
How are revisions handled during production?
Revisions are built into the process at defined gates — after the look, after generation, and on the first cut — so feedback lands at the right moment instead of at the end. Because there is no reshoot, most changes regenerate in hours, not days. That is a large part of how we hold an AI commercial in 48 hours even with real client rounds.
Who leads the creative on an ArcaneWiz project?
Every project is director-led. ArcaneWiz, led by Daniel Atzil (20+ years in cinematography and commercial direction) keeps a single creative owner across brief, generation, edit, and grade, so the spot holds one coherent vision instead of drifting between tools. That accountability is the point of the process. See why the director still matters at every stage, not just the pitch.
How long is a typical ArcaneWiz production timeline?
A typical timeline runs days, not weeks: simple spots can be brief-to-delivery in under a week, and a focused build can hit an AI commercial in 48 hours once the creative direction is locked. The variable is approvals and complexity, not production logistics, since there is no crew or location calendar in the critical path. We scope the exact timeline to your rounds up front.
What does the final delivery package include?
Final delivery includes the master cut plus the deliverables your channels need — aspect-ratio versions, cut-downs, and broadcast- or social-spec files — graded, mixed, and QC’d. We confirm the full deliverable list against your media plan before finishing, so nothing is missing at launch. Exactly what is included at each tier is spelled out in our ArcaneWiz pricing packages.
How does the ArcaneWiz process compare to a traditional production house’s?
Honestly, a traditional house still wins on large live-action ensemble shoots and physical-craft hero films — real crews, real sets, and real performances have their place. The ArcaneWiz process wins on speed, iteration cycles, and unit cost: more concepts, faster rounds, lower spend per finished spot. Which fits depends on the job. Our ArcaneWiz pricing packages make the cost side of that trade transparent.
How do I start a project with ArcaneWiz?
Start by scoping your brief, timeline, and goals on a short call — then we map the production plan and confirm fit before any commitment. book a free strategy call to talk through your project, or read how to get started with AI video production first if you would rather prepare your brief before we speak.
View our pricing tiers to find the right fit for your needs.
Ready to Transform Your Video Production?
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Ready to transform your video production?
See what broadcast-quality AI video can do for your brand.